Privacy Policy

This data protection declaration informs you about the nature, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offering and the websites, functions and content connected websites, functions and content as well as external online presences, such as our social Media profiles on. (hereinafter collectively referred to as "online offer"). With regard to the terms used, such as "personal data" or their "processing", we refer to the definitions in Art. to the definitions in Art. 4 of the General Data Protection Regulation (DSGVO).

Responsible party

tap4drink GmbH
Michaelsbergstr. 6
D-76646 Bruchsal

Managing directors: Florian Rehfeld, Chris Vigelius
Commercial Register: Mannheim Local Court, HRB 720064

Phone: +49-7257-918189

Types of data processed

When the website is accessed, access data and log data are generated, which are used to control the proper Function of the offer as well as for statistical purposes are stored. With each retrieval, the date and URL of the page accessed, referrer, user agent (browser ID) and the first three octets of the IP address are stored of the IP address are stored and retained for up to 7 days.

If a user account has been created, we store the following data in it:

  • Inventory data (names, titles).
  • Contact data (addresses, e-mail, telephone and fax numbers)
  • Content data (text inputs, photographs, videos)

If a contract with costs is concluded, we store for the fulfillment of this contract the following data:

  • Contract data (subject matter, scope and duration of the contract)
  • Payment data (bank details, payment history)

If the user consents to the extended logging by confirming the opt-in dialog, we also store the following data in Google Analytics:

  • Pages viewed
  • The achievement of "website goals" (registration of a user).

This data is transferred to a Google server in the USA.

Google Analytics stores cookies in your web browser for a period of two years since your last visit. These cookies contain a randomly generated user ID with which you can be recognized during future website visits.

The recorded data is stored together with the randomly generated user ID, which enables the evaluation of pseudonymous user profiles. This user-related data is automatically deleted after 14 months. Other data remains stored in aggregated form indefinitely.

If you do not agree with the collection, you can prevent it with the one-time installation of the browser add-on to disable Google Analytics, by deleting the cookies in your browser or by rejecting the cookies via our cookie settings dialog.

Purpose of processing

  • Provision of the online offer, its contents and functions.
  • Provision of contractual services, service and customer care.
  • Responding to contact requests and communication with users.
  • Security measures.

Date: November 12, 2021

Relevant legal bases

In accordance with Art. 13 DSGVO, we inform you about the legal bases of our data processing. If the legal basis is not mentioned in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 DSGVO, the legal basis for the processing for the fulfillment of our services and implementation of contractual measures as well as answering inquiries is Art. 6 para. 1 lit. b DSGVO, the legal basis for the Processing for the fulfillment of our legal obligations is Art. 6 para. 1 lit. c DSGVO, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f DSGVO. In the event that vital interests of the data subject or another natural person make it necessary to process personal data, Art. 6 (1) lit. lit. d DSGVO serves as the legal basis.

Changes and updates to the privacy policy

We ask you to regularly check the content of our privacy policy. We will adjust the privacy statement as soon as the changes in the data processing carried out by us make this make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification is required.

Security measures

We take security measures in accordance with Art. 32 DSGVO, taking into account the state of technology, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the likelihood and severity of the risk to the rights and freedoms of natural persons. of natural persons, appropriate technical and organizational measures to ensure a level of protection appropriate to the risk. ensure.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transfer, security input, disclosure, ensuring availability and their separation. Furthermore, we have established procedures to ensure the exercise of data subjects' rights, the deletion of data, and the response to data endangerment of the data.

We also take the protection of personal data into account during the development and selection of hardware, software and processes. of hardware, software and procedures, in accordance with the principle of data protection through Technology design and by data protection-friendly default settings taken into account (Art. 25 DSGVO).

The security measures include, in particular, the encrypted transmission of data between your Browser and our server.

Collaboration with processors and third parties

If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit them to them or otherwise grant them access to the data, this is only done on the basis of a legal permission (e.g. if a transfer of the data to third parties, such as payment service providers, according to Art. 6 para. 1 lit. b DSGVO is necessary for the performance of the contract), you have have consented, a legal obligation provides for this or on the basis of our legitimate Interests (e.g. when using agents, web hosts, etc.).

If we entrust third parties with the processing of data on the basis of a so-called. "Order processing contract", this is done on the basis of Art. 28 DSGVO.

Transfers to third countries

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or do so in the context of the use of third-party services or disclosure or transfer of data to third parties, this is only done if it is necessary for the fulfillment of our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or allow the data to be processed in a third country only if the special requirements of Art. existence of the special requirements of Art. 44 et seq. DSGVO are met. I.e. the processing is carried out, for example, on the basis of special guarantees, such as the officially recognized EU level of data protection (e.g., for the USA by the "Privacy Shield") or compliance with officially recognized Shield") or compliance with officially recognized specific contractual obligations (so-called "standard contractual clauses").

Rights of data subjects

You have the right to request confirmation as to whether data in question are being processed and to to information about this data, as well as to further information and a copy of the data in accordance with Art. 15 GDPR.

You have according to. Art. 16 DSGVO the right to request the completion of the data concerning you or the correction of inaccurate data concerning you.

You have the right.

You have in accordance with Art. 17 DSGVO the right to request that data concerning you be immediately deleted, or alternatively, in accordance with Art. 18 DSGVO, to request restriction of the processing of the data. Data to demand.

You have the right to request that the data relating to you that you have provided to us be deleted in accordance with Article 20 DSGVO to receive and to request its transfer to other data controllers.

You also have the right, pursuant to Art. 77 DSGVO, to lodge a complaint with the competent supervisory authority. submit.

Right of withdrawal

You have the right to revoke consents granted in accordance with Art. 7 (3) DSGVO with effect for the future. revoke.

Right of objection

You may at any time object to the future processing of data relating to you in accordance with Art. 21 DSGVO. object. The objection may be made in particular against the processing for purposes of direct advertising take place.

Cookies and right to object to direct advertising

We use temporary and permanent cookies, i.e., small files that are stored on users' devices stored on users' devices (for an explanation of the term and its function, see the last section of this Privacy Policy). In part, the cookies serve security purposes or are required for the operation of our Online offer (e.g., for the presentation of the website). In addition, we use cookies for range measurement and marketing purposes, about which users are informed in the course of the privacy policy. informed.

A general objection to the use of cookies used for online marketing purposes can be made for a large number of the services, especially in the case of tracking, via the U.S. site or the EU site can be explained. Furthermore, Furthermore, the storage of cookies by means of their deactivation in the browser settings can be can be achieved. Please note that then possibly not all functions of this online offer can be used.

Deletion of data

The data processed by us will be deleted or restricted in their Restricted in their processing. Unless expressly stated within the scope of this privacy policy, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and are no longer required for their intended purpose and the deletion is not contrary to any statutory retention obligations. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted, i.e. the data is blocked and not processed for other purposes. processed. This applies, for example, to data that must be retained for reasons of commercial or tax law must be retained.

Germany: According to legal requirements, data is retained in particular for 6 years in accordance with § 257 Paragraph 1 HGB (commercial books, inventories, opening balances, Annual financial statements, commercial letters, accounting vouchers, etc.) and for 10 years in accordance with § 147 para. 1 AO (books, records, management reports, accounting vouchers, commercial and business letters, documents relevant for taxation, etc.).

Provision of contractual services

We process inventory data (e.g., names and addresses as well as contact data of users), contractual data (e.g., services used, names of contact persons, payment information) for the purpose of fulfillment of our contractual obligations and services pursuant to Art. 6 para. 1 lit b. DSGVO. The entries marked as mandatory in online forms, are required for the conclusion of the contract. necessary.

In the context of registration and renewed registrations and use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as those of the Users in protection against abuse and other unauthorized use.

A transfer of this data to third parties is not carried out, unless there is a legal obligation to do so. legal obligation pursuant to Art. 6 para. 1 lit. c DSGVO.

Contact us

When contacting us (via contact form or e-mail), the information provided by the user for the processing of the contact request and its handling according to Art. 6 para. 1 lit. b) DSGVO processed.

We delete the requests if they are no longer necessary. We review the necessity every two years; we store inquiries from customers who have a customer account permanently and refer to the information on the customer account for deletion.

In the case of legal archiving obligations, deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).

Comments and contributions

When users leave comments or other contributions, their IP addresses are recorded on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO stored for 7 days.

This is done for our security, in case someone in comments and posts unlawful content leaves (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for be prosecuted for the comment or post and are therefore interested in the identity of the author. interested.

Collection of access data and log files

We collect on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO data about each access to the server on which this service is located (so-called server log files). To access data include the name of the accessed website, file, date and time of the access amount of data transferred, notification of successful retrieval, browser type and version, the operating system of the user, referrer URL (the previously visited page), IP address and the requesting provider.

Log file information is stored for security reasons (e.g. to investigate abuse or fraud) for a period of Fraud) for a maximum of seven days and then deleted. Data whose further storage is required for evidentiary purposes, are excluded from deletion until final clarification of the respective incident. incident is excluded from deletion.

Online presences in social media

We maintain online presences within social networks and platforms in order to communicate with the active customers, interested parties and users active there and to inform them about our services. to be able. When calling the respective networks and platforms, the terms and conditions and the data processing policies of their respective operators.

Unless otherwise stated in our data protection statement, we process the data of the users, insofar as they communicate with us within the social networks and platforms, e.g. posts on our online presences or send us messages.

Cookies & Reach measurement

Cookies are information that is transmitted from our web server or web servers of third parties to the web browsers of the Users and stored there for later retrieval. Cookies may be be small files or other types of information storage.

We use "session cookies", which are only stored for the duration of the current visit to our online presence (e.g. in order to store your login status or the shopping cart function and thus enabling the use of our online offer at all). In a session cookie a randomly generated unique identification number, a so-called session ID. In addition, a cookie contains the information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online offer and have logged out or closed the browser. e.g. log out or close the browser.

About the use of cookies in the context of pseudonymous range measurement, users are informed in the context of this Privacy Policy informed.

If users do not want cookies to be stored on their computer, they are asked to, to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to Functional restrictions of this online offer lead.

You can prevent the use of cookies that are used for range measurement and advertising purposes via the Network Advertising Initiative deactivation page ( and additionally the U.S. website ( or the European website ( disagree.

Matomo (formerly Piwik)

We use on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) the web analytics service Matomo. The information generated by Matomo about the use of the online offer by the users will be stored on our own servers in Germany.

The following data is collected and stored as part of Matomo: the browser type you use Browser type and version, the operating system you use, your country of origin, date and time of the server request, the number of visits, the length of time you spend on the website as well as the external links you have clicked on. The IP address of the user is anonymized before it is stored. is stored.

Matomo uses cookies, which are stored on the user's computer and which allow an analysis of the use of our online offer by the users. Thereby, from the processed data, pseudonymous usage profiles of the users can be created. The cookies have a storage period of one week. The information generated by the cookie about your use of this website is only stored on our server and will not be disclosed to third parties.

Users can object to the anonymized data collection by the Matomo program at any time with effect for the future by clicking on the link below. In this case In this case, a so-called opt-out cookie is stored in their browser, which has the effect that Matomo no session data any more. However, if users delete their cookies, this also results in the deletion of the opt-out cookie. Opt-Out-Cookie is deleted and must therefore be reactivated by the users.

Integration of services and content of third parties

We use within our online offer on the basis of our legitimate interests (ie. Interest in the analysis, optimization and economic operation of our online offer within the meaning of the Art. 6 para. 1 lit. f. DSGVO) to use content or services offered by third-party providers in order to provide their content and services, such as videos or fonts (hereinafter uniformly referred to as "content"). "content"). This always requires that the third party providers of this content, the IP address of the users perceive, since without the IP address they could not send the content to their browser. The IP address is therefore necessary for the presentation of this content. We strive to use only such content, whose providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing or marketing purposes. Through the "pixel tags" information such as visitor traffic on the pages of this website can be the pages of this website can be evaluated. The pseudonymous information can furthermore be stored in cookies on the the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online Online offer, as well as be linked with such information from other sources.

The following presentation provides an overview of third party providers and their content, along with links to their their data protection statements, which provide further information on the processing of data and, in part already here mentioned, objection options (so-called opt-out) contain: